WHAT WE DO. 

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Founded in 2007, Go Blue Wear Pink was built on the foundation of three key principles: enthusiam, dedication, and passion. Our goal as students is to bring together the University of Michigan community to help find a cure for Breast Cancer. For the past 9 years, the committed members of GBWP have created engaging campus wide events, coordinated partnerships and programming with local Ann Arbor restaurants and stores, and designed & sold custom Go Blue Wear Pink apparel all in hopes of raising awareness and funds for breast cancer which has impacted the lives of so many of our families and friends. In total, we have helped raise over $200,000 and strive to raise even more this upcoming fall. This October, we are ecstatic to continue our fundraising for the UM Comprehensive Cancer Center during National Breast Cancer Awareness Month, and hope you join us too!